This section will help you learn more about cookies, other automated means of data collection, and how they all work.
A cookie is a small text file, usually composed of letters and numbers, which is stored on your computer, tablet, mobile phone, or any other device that you might use when entering a certain site. It's mostly used by the owners of different sites in order to make them function, improve their performance, or collect analytical information.
1.2 Types of Cookies
What types of cookies are there?
There are several types of cookies. Their classification is made according to their lifespan, role, and source, as follows:
a. Types of cookies depending on the lifespan
b. Types of cookies depending on their role
c. First-party cookies vs. third-party cookies
Each cookie has a "responsible" (i.e., website / Internet domain) that places that cookie.
First-party cookies are placed by the Internet domain/website accessed by the user (whose address appears in the address bar of the browser). For example, if the user visits the www.sevio.com site and the domain of the cookie placed on his computer is www.sevio.com, then it is a first-party cookie.
A third-party cookie is placed by another Internet domain/website than the one accessed by the user; this means that the website accessed also contains information from a third-party website - for example, an advertising banner that appears on the accessed site. Thus, if the user visits the www.sevio.com site but the cookie placed on his computer has as domain rubiconproject.com, then it is a third-party cookie.
d. Embedded content (buttons, applications, and social widgets)
Web pages allow the implementation of social buttons or widgets from a third-party, which allow users to interact with the sites whose social buttons or widgets are implemented. The user's interaction with the social buttons or widgets from a third-party allows the third-party to collect some information about that user, including the IP address, information in the page header, and information about the browser.
e. How do targeting and advertising cookies work?
In general, data about internet browsing activity is collected and analyzed anonymously. If a specific interest emerges from this analysis, a cookie is placed on the user's computer, and this cookie determines what advertisement the user will receive, which is called interest-based advertising.
Interest-based advertising is a way of delivering advertisements on the websites you visit and making them more relevant to your interests. The common interests are grouped according to the navigation activity previously carried out, and the users are served only the advertising that suits their interests. In this way, advertising is relevant and as useful as possible.
Once we have their consent, we may place a pixel tag on our advertiser Customers' websites. Pixel tags are transparent graphic images displayed on a site, also known as clear GIFs or web beacons. In association with cookies, these pixels are used to analyze visitors' behavior on the site once they arrive via our Services. For instance, we may place pixel tags to track conversions or to create a custom audience for our advertiser Customers to target on our network (i.e., retargeting). For additional details regarding our abovementioned operations, please access the Interest-Based Advertising section of our Privacy Policy.
The types of cookies that our service providers and we may use on the Sites and/or when delivering our Services are listed in Section 3 below.
The data we obtain from our trusted business partners that place third-party cookies on our Sites may include, but is not limited to, details about the User's geographic location (i.e., country, city), data regarding the device and operating system of the User, the webpages accessed by the User while browsing our Sites, the links that redirected the visitor to our Sites, the accessing dates and times, and other diagnostic data.
We may also collaborate with third parties that employ their proprietary cookies, web beacons, and other technologies which record Site Visitors' online activities, either on our Sites and/or other websites, so that we can provide personalized advertisements that are suited to your interests.
For more details about how we may use third parties to deliver you advertisements that are tailored to your interests, please consult our Third-Party Online Advertising section (Privacy Policy).
Our Privacy Policy shall apply to the processing of any of the above Information, along or together with other data, if this constitutes Personal Data under applicable laws.
Cookies help us receive information about your operating system, browser type, the pages you've visited when you accessed our Customer's sites, the links that led you to our Customer's sites, the time and date of your visit, the geographic location of you internet service provider (i.e., country, city), and other diagnostic data.
The purposes of these cookies may consist of (i) conducting communications via an electronic communications network or (ii) enabling information society service providers to offer such services in accordance with your specific requirements. Without these cookies, we will not be able to offer certain features, such as automatically redirecting to the least busy server or retaining your list of preferences.
Below are some examples of the necessary cookies that we use on Sevio.com:
Name of the Cookie(s) | Purpose and content | Lifespan |
---|---|---|
Svosession | This cookie contains information that is stored in a temporary memory location and then subsequently deleted after the session is completed or the web browser is closed. This cookie stores information that the user has inputted and tracks the movements of the user within the website. | 6 months |
_GRECAPTCHA (Google reCAPTCHA) | A cookie executed by Google reCAPTCHA for the purpose of providing its risk analysis. | 6 months |
These cookies may be deployed for the collection of visitor activities on the Site (for instance, which are the most visited pages or if any error messages are displayed when visiting the web pages). No identifying information is collected by these cookies; all data obtained by these cookies is aggregated and, thus, anonymous. The sole purpose of these cookies is to further the improvement of the Site's functionality.
Below are the analytical cookies that we use on Sevio.com:
Name of the Cookie(s) | Provider/Domain | Purpose and content | Lifespan |
---|---|---|---|
_gcl_au | Google Analytics | This cookie is used by Google Analytics to understand user interaction with the website. | 3 months |
_ga_KTXY8RVC7B | Google Analytics | This cookie is installed by Google Analytics. | 2 years |
_ga | Google Analytics | This cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site's analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors. | 2 years |
_gid | Google Analytics | This cookie is installed by Google Analytics. The cookie is used to store information on how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number of visitors, the source where they have come from, and the pages visited in an anonymous form. | 1 day |
_uetsid | Microsoft Bing | These cookies are used to collect analytical information about how visitors use the website. This information is used to compile a report and improve the site. | 1 day |
IDE | Google DoubleClick | This cookie is set by Doubleclick and carries out information about how the end user uses the website and any advertising that the end user may have seen before visiting the said website. | 1 year |
CLID | Microsoft Clarity | Identifies the first-time Clarity saw this user on any site using Clarity. | 1 year |
_clck | Microsoft Clarity | Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | 1 year |
Functional cookies record information about the choices that Customers make and also allow us to customize the site according to the Customer’s requirements. For example, cookies can be used to save preferences related to a category/segment.
Below are some examples of the functional cookies that we use on Sevio.com:
Name of the Cookie(s) | Purpose and content | Lifespan |
---|---|---|
lang (LinkedIn) | This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visits the website. | Session |
lidc (LinkedIn) | This cookie is set by LinkedIn and used for routing. | 1 day |
bcookie (LinkedIn) | This cookie is set by LinkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page. | 2 years |
_uetvid (Microsoft Bing) | This cookie is used to store and track visits across the website. | 1 year |
SRM_B (Microsoft Clarity) | This is a Microsoft MSN 1st-party cookie that ensures the proper functioning of this website. | 1 year |
_clsk (Microsoft Clarity) | Connects multiple page views by a user into a single Clarity session recording. | 1 day |
The use of these cookies may involve creating advertisements that are of interest to you. Such cookies may also be deployed to restrict the display times of an advertisement in addition to aiding us in evaluating how effective an advertising campaign is. Advertising networks usually place these ads with our consent.
The cookies on the websites of our Customers (i.e., where our Services are provided) collect Information that we may use to improve the user experience and the functionality of our Services and to personalize the content and data we may display and provide to you.
To find out more about how our Services deliver tailored advertisements, please consult our Interest-Based Advertisements section (Privacy Policy).
Below are some examples of the targeting cookies that we use on Sevio.com:
Name of the Cookie(s) | Purpose and content | Lifespan |
---|---|---|
MUID (Microsoft Bing) | Used by Microsoft as a unique identifier. The cookie is set by embedded Microsoft scripts. The purpose of this cookie is to synchronize the ID across many different Microsoft domains to enable user tracking. | 1 year |
SM (Microsoft Clarity) | Used in synchronizing the MUID across Microsoft domains. | Session |
test_cookie (Google DoubleClick) | This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the user's browser supports cookies. | 15 minutes |
_rdt_uuid (Reddit) | This cookie is set by Reddit and is used for remarketing on reddit.com. | 3 months |
UserMatchHistory (LinkedIn) | This cookie is used to provide ad delivery and retargeting. | 1 month |
The following categories of cookies are used for the aforementioned purposes:
The purposes of these cookies may consist of (i) conducting communications via an electronic communications network or (ii) enabling information society service providers to offer such services in accordance with your specific requirements.
We use these cookies so that we can save and keep track of your Information or choices you have made on our Sites (e.g., your username, language, or region of residence) and to provide an overall enhanced, improved, and tailored user experience and site functionality.
The deployment of these cookies may involve keeping track of visitors' activities on the Site, such as the most visited pages and what webpages have displayed error messages upon accessing. No Information that can lead to your identification is collected by these cookies, as all the data they may collect is aggregated, making the User completely anonymous. The only purpose of these cookies is to enhance the Site's functionality.
These cookies may be used by us in tailoring advertisements that are in accordance with your interests. Such cookies may also be deployed to restrict how many times an advertisement is displayed in addition to serving us in the evaluation of our advertising campaign and its effectiveness.
In order to differentiate a "first-party" cookie from a "third-party" cookie, you must consider the domain that places the cookie.
First-Party Cookies | ||||
---|---|---|---|---|
Cookie category | Cookie name | Domain | Expiry | Purpose |
Functionality Cookies | session | .sevio.com | Session | Used by Sevio to identify our customers. |
Functionality Cookies | sessionPersistence | .sevio.com | Session | Used by Sevio to keep the Customer's details through our platforms. |
Sevio Digital Limited
Headquarters Address
20 HARCOURT STREET, DUBLIN, DUBLIN 2, D02 H364, IRELAND
E-mail: [email protected].
This Cookie Policy is updated starting with the Effective Date stipulated below.
This Cookie Policy may be subjected to occasional updates or changes, so please read this policy periodically to keep abreast with the new modifications. Any changes related to this Cookie Policy on our Sites will be immediately published by us.
If any revisions to our Cookie Policy have a significant impact on our practices concerning the Information we may have about you, we will try our best to alert you of such updates in advance by emphasizing the changes on our Sites. We will request your permission in advance for any material changes, should this be compulsory, via applicable data protection laws.
By continuing to use the Sites and our Services, you express your agreement regarding this Cookie Policy and any updates.